ProPitch today announced it has entered into a collaboration with Advance Grass Solutions (AGS) to jointly streamline pitch management and maintenance offerings, positioning ProPitch to attract more customers and increase its market share.

ProPitch is a familiar name in the sports industry, known for setting the standard for natural turf assessment, its trusted and innovative products, including scalable assessment kits, intuitive online portals, and an extensive, growing collection of apps and tools developed to assist ground staff, managers, and pitch owners.

The collaboration grants AGS an opportunity to make use of the ProPitch suite of resources for testing and data collection, providing reports and results that can be analysed for more accurate recommendations.

ProPitch enhances the ability for AGS to ascertain the effectiveness of its products and pass that information to its clients, as part of the wider support package. The win here is the exponential amount of data this opportunity provides.

Eric O’Donnell, ProPitch Managing Director, said:

“ProPitch is pleased to be working with AGS in a unique collaboration, the objective of which is to enhance grounds maintenance knowledge by exponentially increasing data collection on the agronomic and performance aspects of pitches and developing future innovations in the UK market.”

Sam Honeyborne, AGS Managing Director, said:

‘’Our partnership with Pro Pitch will offer our customers a market leading system that will allow them to quantify the performance of their inputs and measure pitch quality to a UEFA standard, as well as accessing independent advice on construction projects. The app is very user-friendly, the tools are market leading and will be available to AGS customers as part of our wider support package.’’

Matt Le Brun, AGS Business Development Manager, said:

‘’The companies hold a complementary wealth of experience and knowledge between them, creating a powerhouse of expertise and an exceptional overall offering. ProPitch and AGS are committed to improving the industry, with an awareness to sustainability. The partnership plans to cross-train staff, transfer crucial industry-related knowledge and host joint public-facing events that showcase the latest technology.’’

ProPitch is the market-leading independent performance quality assurance solution for natural turf pitches.  Its innovative system provides a series of pitch tests and agronomic assessments with playing quality at its core. Tests are scored and weighted to provide a rating system, making it simple to assess pitch performance at any time and plan pitch improvement programs.

Advance Grass Solutions (AGS) is a leading provider of agronomy services and exclusive turf management products. AGS works with some of the leading turf managers in Europe and boasts a proud client list which includes National Stadiums, top tier football &rugby, International Cricket/Tennis venues, to grass roots and private schools.