About Us

Sports turf consultants spay grassAdvance Grass Solutions is a new company formed in 2017 from the existing staff of Countrywide Farmers PLC specialist turf division and the long established Grassroots Trading Co ltd. As a leading provider of agronomy services, technology and customer support, AGS combines a highly qualified regional team with the latest in product innovation, to ensure our customers can meet today’s challenges with knowledge and confidence.

With loyal customers from lawncare and small bowling clubs right through to Ryder Cup venues and Premier League football clubs, we can offer help and assistance to improve turf surfaces at all levels.

Our staff hold industry recognised qualifications such as BASIS and FACTS alongside honours degrees in sports turf, soil science and sustainable land management disciplines. Continued professional development underpins our company vision to ensure we provide a comprehensive and up to date service, combining site specific knowledge with relevant agronomy advice and product recommendations. This is driven by long term customer relationships based on trust and mutual understanding.

Support Packages

Our in-field team of specialists provide an extensive support package ranging from full consultancy services, soil & water analysis, weed, disease & nematode identification to structured nutrient and plant protection programmes, ensuring the very best possible surfaces are achieved and maintained.


We are exclusive partners for a number of market leading global manufacturers including: Growth Products, Sustane Natural Fertilizers, Polyon controlled release technology, in addition to well-known UK based suppliers such as DLF Trifolium, Farmura / Aquatrols, Yara Speciality Products and many more.

In all aspects of our business we aim to deliver a personal service, share our knowledge and expertise, whilst looking to the latest products and innovations to support customer relationships and provide long term value.