About us

2017

AGS was founded

Advance Grass Solutions was founded in July 2017 following the amalgamation of Countrywide Farmers specialist turf and amenity business and the established Grassroots Trading Company.

The merger created a business with national coverage, 14 Regional Technical Managers selling and supporting a UK‑exclusive range of high quality turf maintenance products including Sustane, Growth Products and Polyon in addition to established brands such as DLF Seeds, Farmura, Aquatrols and Bathgates.

2018

AGS expands

Regional team is strengthened and considerable organic growth is achieved as the business goes from strength to strength. New warehouse is located and secured to support UK stock holding and expanding wholesale operation.

2019

AGS wins awards

In only our second full year of trading we were very fortunate to win five prestigious National Business Awards including:-

Best Business Awards 2019 – Winner of “UK Best New Business”

UKBA 19 – Winner of “Best New Business UK”

Growing Business Awards 2019 – Winner “Growing Business” of the year UK

SME National Business Awards – Gold Winner “Best New Business”

SME National Business Awards – Overall Gold Winner

In addition to these awards the company also became the youngest UK company to achieve ISO 9001 accreditation.

2020

The Turf Hub™ Launch

AGS’ Turf Hub Podcast takes a deeper look into the key people within this wonderful industry. Tapping into their knowledge, the latest technologies, progression within the industry, stresses that are faced as turf managers while adding a human element and insight into the people behind what everyone sees on TV.

The passion, the stories, the work ethic, the laughs and the tears; gaining and spreading positivity throughout the industry and beyond.

2022